Real estate CRM pricing guide: how much does a CRM cost?

Prices run from tens of dollars to hundreds a month. This guide explains why, and how to compare like with like.

Updated October 2026Reviewed by the RealEstateCRM.pk editorial team
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Key takeaways
  • Three pricing models: per user, per workspace and bundled platform.
  • Bundles cost more because they include websites and lead generation.
  • Always compare total cost over three years.

The three pricing models

  1. Per user per month. Common for CRM-first tools. Cost grows with headcount.
  2. Per workspace or plan. One fee covers a set number of users and contacts. Predictable for teams. RealEstateCRM.pk uses this model; see pricing.
  3. Bundled platform, often quote-based. One bigger monthly fee covers CRM, an IDX website and sometimes lead generation.

Typical price bands in 2026

Independent reviews report approximate figures like these:

Tool type Reported starting price Notes
General CRM, free tier $0 Needs real estate configuration
General CRM, starter About $20 per user per month Add-ons extra
Budget agent CRM About $49 per month for several users Simple, dated UI
CRM-first platform About $69 per user per month Strong follow-up; texting, calling may add
All-in-one platform From about $299 per month for solo agents Bundled website, CRM, tools
Enterprise bundles Quote-based BoldTrail, CINC, BoomTown and similar

Examples include Follow Up Boss, Wise Agent, Brivity, BoldTrail and HubSpot.

The costs people forget

  • Add-ons: texting, calling, IDX, extra storage
  • Setup and onboarding fees
  • Training time
  • Contract length and cancellation terms
  • Data export and migration

Total cost of ownership example

A five-agent team on a $69 per-user plan pays about $4,140 a year in subscription alone. A bundle at $299 per month is about $3,588 a year but may include a website. The “cheaper” option depends on what you would have bought separately. Use the cost calculator to test your numbers.

Negotiating

Ask about annual discounts, multi-user pricing and whether onboarding is included. Compare at least three quotes and read our buyer’s guide.

See free options and affordable options.

Frequently asked questions

How much does a real estate CRM cost?

From free for basic general-purpose tiers to several hundred dollars a month for bundled platforms. Most agents and small teams pay somewhere between $20 and $100 per user per month for a CRM alone.

Why are all-in-one platforms more expensive?

They include an IDX website and often lead generation, not just a CRM.

Sources & method

Prices quoted for other vendors are approximate figures reported by independent reviewers and vendor pages in 2026. They change often and many vendors publish only a starting price or a quote. Always confirm current pricing with the vendor before you decide.

Written and reviewed by the RealEstateCRM.pk editorial teamOur team works alongside the engineers at Software-Development.pk who build the platform, so product statements on this page are checked against what ships today. Competitor and market facts come from public sources listed above and are re-checked on a regular schedule. Last reviewed October 2026. Spotted something out of date? Tell us and we will correct it.

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